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The drink was discontinued in 2017, in order for Britvic to focus more on the original variety.Īmp Energy was the title sponsor for the inaugural NHL Winter Classic outdoor game on New Year's Day 2008.Īmp Energy sponsored Kevin Lepage's No. It also contains real sugar as is common with other UK soft drinks. Amp Energy - Powered by Mountain Dew features a higher caffeine content than Mountain Dew Energy at 31 mg/100ml. This is similar to its early release in North America, with the Amp logo featuring the text 'Powered by Mountain Dew' beneath it. The United Kingdom version of Amp Energy is released under the 'Mountain Dew' brand with a UK-unique new logo.

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The line features a resealable can lid, and has sponsored several esports communities.Īn 'Amp' branded citrus-flavoured energy drink distributed by Britvic under license from PepsiCo. On March 6, 2013, Amp Energy officially announced that it will re-introduce its Orange flavor.Ī new line of drinks from the Amp brand was introduced in 2018, titled Mountain Dew Amp Game Fuel, bearing the name of Mountain Dew's former line of Game Fuel drinks. Also introduced at this time was Amp Energy Gum, which is made from a blend of B-vitamins, taurine and caffeine. These juices are produced in two flavors: Orange and Mixed Berry, and are packaged in 12-ounce bottles.

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In February 2010 a new series of juices was launched under the name Amp Energy Juices, which are made with B-vitamins, taurine, ginseng and guarana. There was also a limited edition flavor named Tradin Paint which was an Orange/Lime/Berry drink. Traction has since been renamed to Boost.

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The Amp Energy product line has since expanded to a broader range of flavors and variants, which as of 2011 included Amp Energy (Original), Sugar Free, Overdrive (cherry), Relaunch (discontinued) (orange), Elevate (mixed berry), Traction (grape), Green Tea, Lightning (lemonade) and Sugar Free Lightning, and watermelon. 8.4 fluid ounces of Amp contains 74 milligrams of caffeine. Amp Energy Original contains taurine, B-vitamins, guarana, ginseng and maltodextrin.

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According to beverage industry commentators at the time, this labeling update was enacted with the intent of 'placing a stronger emphasis on the 'Amp Energy' brand and less on its Mountain Dew roots'. In Amp's 2011 redesign, the Mountain Dew logo was taken off the cans completely. In 2008, the label design was changed to contract the product name to a more concise 'Amp Energy', with the Mountain Dew logo being shifted to the lower portion of the cans. The original formulation of Amp Energy was positioned as a flavor extension of the Mountain Dew brand, and in 2001 its label read 'Amp Energy Drink from Mountain Dew'. As of 2009, Amp Energy was the number four energy drink brand in the U.S. The beverage is packaged in both 16-ounce and 24-ounce cans, and is sold in the United States, Canada, the United Kingdom and Lebanon. Beginning in 2009, it was produced and labeled under its own stand-alone trademark name, but in 2018, reverted to using Mountain Dew branding. At the time of its introduction in 2001, Amp Energy was initially distributed under the Mountain Dew soft drink brand. In 2018, Pepsi launched Mtn Dew Amp Game Fuel, aimed at video gamers.Mountain Dew Amp (or simply Amp) is an energy drink brand produced by PepsiCo. According to Euromonitor, Mountain Dew holds about 7% market share in carbonated soft drinks, putting it in fifth place.

The company has also been leaning on the Mountain Dew brand, which is known for its high caffeine content, to launch new energy drinks. In early 2020, Pepsi bought Rockstar Energy for $3.85 billion and revamped the brand.

Energy drinks generated $14.15 billion in retail sales last year, according to Euromonitor International. wanted to stand for a flavor-forward drink,' said Torres.Ĭoca-Cola and Pepsi have been pushing into energy drinks as soda consumption has fallen. 'There's a lot of rejecters out there that think that energy drinks don't taste good, so we. The new line is available in six flavors: Pomegranate Blue Burst, Orange Breeze, Strawberry Melon Spark, Tropical Sunrise, Berry Blitz and Peach Mango Dawn. Mtn Dew Rise Energy will also help Pepsi compete against upstarts in the category that are touting healthier energy drinks such as MatchaBar or Mati Energy, which derive a caffeine punch from tea.

Personal Loans for 670 Credit Score or Lowerįabiola Torres, chief marketing officer of PepsiCo Energy, said the company knows that it's got stiff competition in the energy-drink category, so it wanted to create a product line that would appeal to more than just the typical consumer who buys energy drinks. Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit